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Meet Our Regional Educators


As the Southwest Customer Relations Manager for Lira Clinical Skincare, April Mitchell is committed to the growth and success of her clients. April believes that passion for skincare, continuing education, and a dedication to our clients is what truly creates outstanding skin care professionals. Whether connecting through webinars, virtual classrooms, or live workshops, April’s primary focus is to energize and educate her clients into the next level of skincare!


Southwest & Customer Relations Manager


Melisa Coffelt has over thirty years of customer service experience and the last ten in the professional skincare industry.   Melisa has worked for multiple skincare equipment companies as well as with Lira Clinical.  She has extensive knowledge for solo aesthetician to medical aesthetics.  With a passion for Lira Clinical’s phenomenal results driven products, Melisa strives to give the most outstanding education, customer service, and attention to each aesthetician’s success.


Northwest & North Plains


Danielle’s 32 years in beauty includes retail management to aesthetician owner/operator.  The last 20 years Danielle has achieved top sales with the best cosmeceutical brands, is oncology esthetics and NCEA certified and part of the team that launched Lira in 2013.  Danielle's passion is empowering solo aesthetician owners with skills and confidence in her business class, "Steps to Six Figure Success" as well as complimenting Lira Clinical with devices such as Rezenerate, Skin Smooth Pro, and Celluma.


Sacramento & Central Coast: Northern California


Rose Kirvin was part of Lira's 2013 launch team, with a passion in helping licensed professionals find success and guide new professionals starting in the esthetic business.  Before joining Lira, she helped run a successful distribution business for over 16 years while raising her daughters.  Her strength in finance helped the company acquire multiple companies, which resulted in creating the largest home improvement distributor in the Western United States.  When Rose is not busy enjoying her family, she loves learning about different cultures, seeking countries to explore, and experiencing new adventures.


Hawaii & North & East Bay: Northern California


Ashley's passion for aesthetics started over 11 years due to her own personal struggle with acne as a teenager.  Ashley went on to specialize in acne management, and over the years she worked in days spas, medical spas, and spa management. She also attended the National Holistic Institute for Massage Therapy & Health Education, and holds Associate of Arts Degrees in Interdisciplinary Sciences and Psychology. She looks forward to extending her knowledge, skills, and support to you.


East Bay, South Bay & Central Valley: Northern California


Gina is a seasoned sales professional with a true passion for skin care. With 10 years’ experience in the industry, Gina’s #1 goal has always been to serve her clients through a commitment to high-quality education and training.  She has an impressive track record of providing experienced insights, dedicated service and creative solutions that translate into achieving quality care and growth of your business.  Gina holds a degree in the Culinary Arts and has been a licensed esthetician since 1989.


Southern California


Anne has been in the esthetics industry for 15 years as a licensed esthetician, certified laser and IPL technician. She began her sales and education career soon after becoming licensed, providing education to skincare and medical professionals.  She also provides training on various esthetic modalities and how to customize treatments utilizing Lira’s products.  Anne also continues to maintain her skin care practice located in Boulder, Colorado. She holds degrees in Merchandising/Marketing and Business from the University of Tennessee, which aids her in providing business and marketing support to her customers.





Malinda McHenry is a licensed Cosmetologist, Esthetician and Instructor for 32 years. Malinda is a published author, public speaker, former school owner and current spa owner of Bronzed N Beautiful an exclusive Lira Clinical Day Spa.  Malinda is the sales and education manager for Kansas and Missouri. Malinda offers extensive hands on Lira Clinical education courses through the Academy of Advanced Aesthetic Arts (Post Graduate Training Center) located in Overland Park KS.  


Kansas & Missouri


Linda Amato is a licensed esthetician and certified laser technician with over 20 years of experience practicing at day spas and medical clinics.  Linda found her passion in advanced esthetics training and education over 15 years ago and especially enjoys teaching skin care professionals about ingredient technology and chemical peeling. 


Midwest & International Liaison


Elizabeth has been in the health and beauty industry for over 37 years.  Beginning her career in high school in a European Skin Clinic sparked her passion of the beauty industry along with her love of chemistry and biology.  Elizabeth’s expertise runs deep with having managed, owned, and consulted new spa owners giving her a working knowledge of both esthetician and owner challenges.  She continues to educate herself on alternative health practices and holistic approaches.  Her greatest joy is her family with 4 daughters and 4 grandchildren.




Aimee is an actively licensed Master Aesthetician in Washington state while maintaining her esthetic license in California and in New York for 18 years.  Aimee is a member of the CT coalition for Esthetics advocating for Connecticut licensure.  As the founder of Esthetic options, LLC, Aimee offers post graduate classes in Norwalk, CT in micro needling, PRP, and phlebotomy certifications.  In her spare time loves to be with her 2 daughters and yorkie.  


New England & Washington State


Charles who attended Penn State for finance accidentally found his way to being a licensed aesthetician and till this day a lover of all things skincare. He has worked in the aesthetic industry for 9 years, 7 of which have been with Lira Clinical in distribution, event planning, and customer service.  While working in a spa environment, Charles has always been a top retailer which he feels is what truly will begin the client's skin transformation to treatment ready skin!  


Northeast & Mid-Atlantic Coast


Jennifer Doll is a licensed Facial Specialist in the Florida. She completed her training a the Florida College of Natural Health in 2007. Her passion for results oriented skincare led to her partnership with Lira Clinical in 2013 as the Territory Manager and Educator for South Florida.  Jennifer's territory now extends the entire Southeastern United States from Arkansas to Georgia.